17 in the world, and the report valued the brand alone at $23.1 billion, up 16% from year-earlier levels. Nike spends a lot to maintain its brand image, but the accumulated value from past efforts will help drive business for years to come, and that’s something that shareholders reflect in market capitalization but that accounting statements can’t account for fully. Is Nike worth what investors think it is? Finally, looking at comparable companies is one รองเท้าส้นเตารีด way to look at Nike’s value. Blue-chip companies that are leaders in their industries sometimes deserve higher valuations, but it’s still useful to know relative value that the market has assigned to different players in an industry. For Nike, the stock’s current valuation is actually less than those of some of its smaller peers in the athletic apparel industry, as you can see below: Stock 16.4% Data source: Yahoo! Finance. Nike is by far the largest of the three, and so it’s reasonable for its growth rate to be slower than those of its smaller competitors. Under Armour in particular has challenged Nike’s dominance of the industry, but it still has a long way to go if it wants to catch up with Nike. From a valuation perspective, Nike’s lower earnings multiple reflects its slightly weaker prospects for growth.
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